个人简介Personal Profile：
Dr. Khizar Hayat is currently serving as a Post-Doctoral Research Fellow at the College of Management and Economics, North China University of Water Resources and Electric Power (NCWU). Previously, he worked as a Post-Doctoral Research Fellow at the College of Management (AACSB), Shenzhen University. He completed his PhD in Management Sciences from Nanjing University of Aeronautics and Astronautics, a prestigious “Double First-Class” university in China. His research interests mainly focus on consumer behavior, digital transformation, blockchain technology, artificial intelligence, sustainable consumption, metaverse applications, and green innovation. Dr. Hayat has actively contributed to academic research through publications in internationally recognized SSCI and SCI journals such as Technological Forecasting and Social Change, Business Strategy and the Environment, International Journal of Hospitality Management, Corporate Social Responsibility and Environmental Management, International Journal of Consumer Studies, Marketing Intelligence and Planning, Management Decision, European Journal of Innovation Management, International Journal of Human–Computer Interaction and many others. His work particularly explores the intersection of emerging technologies and consumer decision-making in sustainable and digital environments. In addition to research, he has experience in teaching, supervising students, and academic collaboration with international researchers. He has also served as a course instructor and teaching assistant in higher education institutions. His ongoing research aims to contribute to sustainable digital economies, responsible consumer behavior, and technology-driven business innovation.
个人代表性研究成果Representative research results of individuals：
1. Hayat, K., Zhang, Q., Sousa, M. J., Husnain, M., & Shahzad, K. (2025). Blockchain-Powered Drone Deliveries: Embedded Governance Mechanisms for Reducing Uncertainty and Enhancing Consumer Behavioral Intentions. Technological Forecasting & Social Change. https://doi.org/10.1016/j.techfore.2025.124357 SSCI, Q1, ABS 3, ABDC A. IF= 13.3
2. Hayat, K., Zhang, Q., & Sousa, M. J. (2025). From Attitude to Action: A Moderated Mediation Model for the Engagement of Green Attitude, Green Impulse Buying, and Consumer Citizenship Behavior. Business Strategy and the Environment, 1–25. https://doi.org/10.1002/bse.4268 SSCI, Q1, ABS 3, ABDC A. IF= 13.3
3. Hayat, K., & Qingyu, Z. (2024). The synergistic effects of green innovation strategies on sustainable innovative performance with the mediation of green innovative competitive advantage. Corporate Social Responsibility and Environmental Management, (March 2024), 1–18. https:// doi.org/10.1002/csr.2770. SSCI, Q1, ABS 1, ABDC C. IF= 9.1
4. Hayat, K., Jianjun, Z., & Ullah, S. (2023). Relationship of Corporate Social Responsibility and Impulse Buying: Role of Corporate Reputation and Consumer Company Identification. International Journal of Management Research and Emerging Sciences, 13(1), 123–154. https://doi.org/10.56536/ijmres.v13i1.376 ESI.
5. Hayat, K., Jianjun, Z. & Ali, S., (2021). Eco-advertising and Ban on plastic; the influence of CSR green practices of firms on green impulsive behavior. Journal of the Knowledge Economy. https://doi.org/10.1007/s11356-021-16138-w SSCI, Q1, ABS 1, ABDC C. IF= 4.0
6. Hayat, K., Jianjun, Z., & Ali, S. (2021). Reinforcing Purchase Behaviors through CSR and Ethical Practices. Marketing intelligence and planning. https://doi.org/10.1108/MIP-08-2021-0268. SSCI, Q1, ABS 1, ABDC A. IF= 5.4
7. Hayat, K., JianJun, Z., Ali, S., & Khan, M. A. (2021). Exploring factors of the sustainable supply chain in the post-COVID-19 pandemic: SWARA approach. Environmental Science and Pollution Research. https://doi.org/10.1007/s11356-021-16908-6. Q1, SCI
8. Hayat, K., Jianjun, Z., Zameer, H., & Iqbal, S. (2020). Understanding the influence of corporate social responsibility practices on impulse buying. Corporate Social Responsibility and Environmental Management, 27(3), 1454–1464. https://doi.org/10.1002/csr.1898. SSCI, Q1, ABS 1, ABDC C. IF= 9.1
Sole-corresponding author
1. Shahzad, K., Zafar, A., Shahzad. F., Husnain. M., Hayat. K. (2024). The role of blockchain technology in enhancing consumer’s impulsive buying behavior. International journal of consumer studies. https://doi.org/10.1111/ijcs.13092 (Sole-Corresponding author). SSCI, Q1, ABS 2, ABDC A. IF= 7.6
2. Ullah, S., Jianjun, Z., Saif, S., Hayat, K., & Ali, S. (2024). The influence of corporate social responsibility on impulse buying. Management Decision, (May 2024). https://doi.org/10.1108/MD 07-2023-1238 (Sole-Corresponding author). SSCI, Q1, ABS 2, ABDC A. IF= 5.1
3. Ullah, S., Jianjun, Z., Hayat, K., Palmucci, D. N., & Durana, P. (2023). Exploring the factors for open innovation in post-COVID 19 conditions by fuzzy Delphi-ISM-MICMAC approach. European Journal of Innovation Management. https://doi.org/10.1108/EJIM-10-2022-0550 (Sole-Corresponding author). SSCI, Q1, ABS 1, ABDC C. IF= 5.7
Co-author
1. Li, H., Shahzad, K., Khan, A. N., & Hayat, K. (2025). Does Blockchain Enhance the Technological Compatibility of Mobile Food Delivery Applications? A Consumer’s Perspective. International Journal of Human-Computer Interaction, 0(0), 1–12. https://doi.org/10.1080/10447318.2025.2520942 SSCI, Q1, ABDC B. IF= 4.9
2. Shahzad, K., Shahzad, M. F., Ahmad, B., & Hayat, K. (2025). Impact of metaverse experiences on consumer behavior in metaverse-enabled hospitality retailing : the role of realism, immersion, convenience, and social interaction. Journal of Hospitality Marketing & Management, 00(00), 1–22. https://doi.org/10.1080/19368623.2025.2496912 SSCI, Q1, ABS 1, ABDC A. IF= 11
3. Shahzad, K., Khan, A. N., Ahmad, B., Hayat, K., & Chang, S. (2025). Balancing trust and distrust in generative AI chatbot adoption: a case study from China. The Service Industries Journal, 1–24. https://doi.org/ 10.1080/02642069 SSCI, Q1, ABS 2, ABDC B. IF= 7.4
4. Husnain, M., Zhang, Q., Salo, J., Shahzad, M. F., Hayat, K., & Akhtar, M. W. (2025). Facebook Second-Hand Marketplace Browsing Influence on Impulse Buying: A Mixed-Methods Study. International Journal of Consumer Studies, 49(1). https://doi.org/10.1111/ijcs.70019 SSCI, Q1, ABS 2, ABDC A. IF= 7.6
5. Husnain, M., Zhang, Q., Usman, M., Hayat, K., Shahzad, K., & Waheed, M. (2025). International Journal of Hospitality Management How Chatbot negative experiences damage consumer-brand relationships in hospitality and tourism ? A mixed-method examination. International Journal of Hospitality Management, 126(October 2024), 104076. https://doi.org/10.1016/j.ijhm.2024.104076 (Co-author) SSCI, Q1, ABS 3, ABDC A*. IF= 8.3
6. Iqbal, S., Wang, Y., Shaikh, P.A., Maqbool, A., & Hayat, H. (2021). Exploring the asymmetric effects of renewable energy production, natural resources, and economic progress on CO2 emissions: fresh evidence from Pakistan. Environmental Science and Pollution Research. https://doi.org/10.1007/s11356-021-16138-w. Q1, SCI
Book Chapter
1. A book chapter regarding ESG published in “Environmental, Social, Governance and Digital Transformation in Organizations https://doi.org/10.1007/978-3-031-86079-9 (Springer, 2024). (Springer Nature)
2.Hayat, K., Zhang, Q., & Husnain, M. (2025). Toward a Sustainable Digital Future : A Comprehensive Study on Digital Sustainability. https://doi.org/10.1007/978-3-031-86079-9_19
